Design Strategy & Visual Identity
Introduction
Introduction
Most products stop at the surface. Permea goes deeper. With clinically designed actives and breakthrough encapsulation, the treatments target the root of skin concerns through better absorption into the skin. From acne to aging, Permea gives results you can see and feel.
Most products stop at the surface. Permea goes deeper. With clinically designed actives and breakthrough encapsulation, the treatments target the root of skin concerns through better absorption into the skin. From acne to aging, Permea gives results you can see and feel.
Collaborators
Collaborators
Studio Gen - Manika Garg, Ayush Singh Rawat
Studio Gen - Manika Garg, Ayush Singh Rawat
Year
Year
2025
2025
Scope & Process
The project began with competitive research and visual positioning, translating the brand’s ‘clinical-yet-calm’ ethos into a design system, ensuring it was digestible across both packaging, website & investor appropriate pitches. By mapping the journey from "skin concern" to "product solution," I designed identity systems that prioritise clarity, trust, and ease of navigation, showing how brand-led visual direction can enhance user agency in physical & digital space.
Scope & Process
The project began with competitive research and visual positioning, translating the brand’s ‘clinical-yet-calm’ ethos into a design system, ensuring it was digestible across both packaging, website & investor appropriate pitches. By mapping the journey from "skin concern" to "product solution," I designed identity systems that prioritise clarity, trust, and ease of navigation, showing how brand-led visual direction can enhance user agency in physical & digital space.
